Role Summary
The Marketing Associate will play a pivotal role in building Eduport’s brand presence through strategic school partnerships and lead nurturing across assigned territories. This role is purely marketing-focused, aimed at ensuring high-quality leads, maintaining active school engagement, and enhancing Eduport’s visibility in the education sector.
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Key Responsibilities
1. Lead Generation & Outreach
• Identify and engage with potential schools, educational institutions, and learning centers across assigned regions.
• Conduct regular field visits to nurture relationships and ensure visibility of Eduport’s offerings.
• Foster active engagement by organizing school presentations, workshops, and awareness campaigns.
2. Lead Quality & Nurturing
• Ensure the quality of leads by actively qualifying schools based on their readiness, interest, and fit for Eduport programs.
• Follow structured lead nurturing processes—ensuring timely follow-ups and engagement with school coordinators.
• Track lead progression, ensuring leads stay active and engaged over time.
3. Relationship Management
• Build and maintain strong, trust-based relationships with school leaders, administrative staff, and decision-makers.
• Act as the primary liaison between Eduport and partner schools, ensuring their needs are met and any concerns are addressed promptly.
• Foster a sense of community and long-term collaboration.
4. Field Marketing Campaigns
• Plan and execute targeted field marketing campaigns in schools and regional areas to boost brand awareness.
• Coordinate with internal teams for promotional material, event organization, and school engagement.
• Ensure consistent branding and messaging across all touchpoints.
5. Data Management & Reporting
• Maintain detailed records of school visits, lead status, and interactions.
• Provide regular, structured reports on marketing activities, lead quality, and school engagement.
6. Market Insights & Feedback
• Gather and report insights on market trends, school requirements, and competitor activities.
• Provide feedback to the marketing team to help refine campaigns, materials, and overall engagement strategies.
7. Event & Brand Support
• Assist in the planning and execution of Eduport events, workshops, and public-facing initiatives.
• Ensure consistent representation of the Eduport brand in all external engagements.