Eduport is seeking a highly creative and driven Creative Lead to lead our creative team in producing compelling, high-impact visual content that supports our brand and marketing goals. This role requires a balance of leadership, strategic thinking, and hands-on creative expertise.
Key Responsibilities
- Lead and supervise the creative team, including video editors, designers, and content creatives.
- Assign projects and tasks effectively, ensuring balanced workload and timely delivery.
- Develop creative strategies for video campaigns, advertisements, reels, and promotional content.
- Provide direction on video concepts, editing styles, storytelling flow, and visual branding.
- Collaborate with marketing teams to create conversion-focused creatives for campaigns and advertisements.
- Review all creative outputs to maintain quality, consistency, and brand alignment.
- Suggest innovative concepts for marketing videos that improve engagement and reach.
- Guide the team on trend-based content creation suitable for digital and social media platforms.
- Ensure creative assets are optimized for different platforms such as Instagram, YouTube, Meta ads, and websites.
- Track creative performance trends and refine strategies based on audience response.
Requirements
- Proven experience in a creative leadership role such as Creative Lead, Senior Video Editor, Creative Strategist, or similar.
- Experience managing creative teams and coordinating multiple projects simultaneously.
- Strong knowledge of video editing, creative direction, and visual storytelling.
Preferred Qualifications
- Experience in EdTech, Media, Advertising, or Digital Marketing sectors preferred.
- Knowledge of performance marketing creatives and ad-focused video production is an added advantage.